The Button Experiment
The problem with selling jewelry and accessories on etsy, particularly jewelry and accessories without a definite and set style, is twofold: standing out in a veritable sea of jewelry sellers without definite styles, and knowing and finding your audience. I’ve always wanted to see what advertising does for store sales, but seriously, who do you advertise handmade jewelry to? What community? What site? How do you make that stand out?
Hard stuff. So I’m going to do an experiment in totally circumventing it. I’m still going to sell my jewelry and accessories, but now that I think I’ve worked out the kinks on some prototypes, I’m going to advertise my buttons.
Because who you sell buttons to? Is easy. Crafters. Crafters, who congregate on the internet so naturally, so avidly. Crafters at Craftster.org or Ravelry or a dozen other healthy sites and forums which, not coincidentally, make it easy for small businesses to advertise on them.
Of course, if I’m going to do this experiment in advertising fairly, I’m going to need a lot more buttons. It wouldn’t be nice to put up an ad featuring buttons, then only have three buttons in a store filled with jewelry and accessories. So yesterday, I took a little bit of my paycheck and I bought some more clay.
And today? I make buttons. All kinds of buttons. All day. BWA HA HA.