Wearing Pearls (And Potential Discussion)
Freshwater pearls come in a maddening, addictive array of colors. Take this necklace, for example.
It features two strands of dark peacock pearls and one (mostly) of ivory. The dark peacock looks almost like gunmetal in pictures, but in person it shines with a dark rainbow of colors. Green, purple, gold, blue. Each strand is slightly longer than the one above it, so that it lies well.
I was never a pearl person, until I discovered how many gorgeous, gleaming colors they come in. Now I can’t help myself. I got these, as I get most my beads, from FireMountainGems.com.
Notifying you is not asking, by the way. Saying “I’m taking your fries unless you go out of your way to stop me” is not the same thing as saying “Can I have some fries?”
In the world of Web 2.0, I firmly believe that privacy decisions like the sharing of personal information should ALWAYS be an OPT-IN procedure, not opt-out. Yes, you’re running a business and forming partnerships and exchanges with other business is very useful, but making privacy issues opt-in is a chance to show your customers that you respect them, and passing on that chance makes customers like me uneasy.
At least allow your customers to opt out the same way they ordered, online. (‘Cause they might be afraid of phones, you know. Like me.)
I still order from Fire Mountain (I can’t resist those pearls, prices, and almost flawless customer service), and I still recommend them with this one caveat. I only get craft spam in James’ mailbox, so they do try to keep things relevant. Still, it’s like being taken on a great date only to find out your date is a lousy tipper… or steals your fries without asking. Not necessarily a deal breaker, but definitely something to grumble about. Not a sin, but rude. Come on, people. No one wants to be like Facebook.
Now, I don’t mean to beat up on Fire Mountain. To reiterate, I not only order from them, I recommend them! But as a small business person myself who’s been trying to figure out how to get the word out, how far is too far when it comes to advertising and networking is something of interest to me.
I’d be curious to know what you think.
Back to pearls! I love how it lays- it’s so shiny and versatile- but I think I’m going to have to sell it.
That way, I can buy more pearls.
(Most likely from Fire Mountain.)